Empire Building Network

In stockbroker circles, a ‘whale’ is a really big client ready to invest a wad of cash. Needless to say, we want whales to come our way on Empire Avenue.  One way to hook a whale is by impressing them with a blog.  I have been told numerous times already that someone invested in me because of my blog.  However, it does not matter how compelling your content is if you nobody sees it.  You need to promote your writing.  A great way to do that for Empire Avenue is to use Twitter because so many people have their Twitter accounts linked to EA.  But, what do you say to get people interested enough to click on your blog link.  That’s where linkbait comes in.

Next, what linkbait is and how to use it effectively. Continue reading →