I have been quiet for a couple of days on this blog. Sometimes, I just need to take a break. There is only so much I can pontificate about social media. I will continue writing. However, we have entered a new era on Empire Avenue and this blog will probably change along with it.
Next, why we still don’t have blog scores. As you may or may not have realized, Empire Avenue does track influence scores for blogs, but does not publish these. A number of little things have led me to speculate (and I emphasize that this is speculation) as to why this is. First, here’s the points that have led to my reasoning:
- YouTube and Facebook Page scores debuted and were much lower than some other scores. The 100th people score on Facebook is 58. On Facebook pages, it’s one (1).
- Dups (e)DUPS said that influence scores reflect not just how active the current users are, but how active future users could be. In other words, YouTube scores have to be able to handle someone joining who has published a series of viral video not just Rabid Lesbian Atheist of DOOM!, the current YouTube score leader (e)BIONIC.
- In a conversation that Sleeping Dragon (e)SLEEP had with Dups, he reportedly mentioned they do not want to have to lower scores at some point in the future. This makes sense.
- My market maker price adjustments have been noticeably more positive since the inclusion of Facebook pages and YouTube scores and my scores for those started at 6 and 4. Meanwhile, my EAv, Flickr, Facebook and Twitter scores are all higher.
As a result of these points, I think the reason that blog scores are not published is because they are very low. With this blog, EAv, Flickr, Twitter and Facebook, I had five scores. So, if my market makers are up and the top five scores are used, that means my blog score had to be lower than my Facebook pages score of 6. This makes sense. By Empire Avenue standards it might seem that I have a fairly active blog. However, when you remember that a site like Mashable is a blog, in that scheme of things, the Empire Building Network is really tiny.
If EBN is less than a score of 6, imagine what many other blogs on Empire Avenue would be. Writing a blog of informative tips, discussion and reporting is a lot of work. I would not have been too thrilled to learn that all this work was getting say a score of 4. In my case, Empire Avenue was right to keep that information to themselves.
From an influence score point of view, it seems like I am now better to put my energy into other scores. It is probably easier to increase my Facebook page score than my blog score. However, it is very important to remember that one’s share price is determined in large part by people buying your shares. I think it is safe to say, that that EBN has played a large part in many people buying my shares and that their buying created momentum which encouraged others to buy. Despite the small impact on the market makers, this blog was my competitive advantage if you will. For those with less than five other scores, blogs will also continue to be important.
So, how will this change my blogging? Well, I used to try to make sure I had good activity here. That meant that some posts were more about getting something published rather than something useful. With activity mattering less in dividends and now the likelihood that my blog is not in my top five influence scores, I can concentrate less on the score aspect here. For example, maybe you bought shares because of the cartoons, but I bet the tips have been more useful to you. I will still do cartoons, but I won’t worry about doing one to try to get three posts in one day.
It’s important to remember that activity across all services on Empire Avenue still matters to a degree. For that reason, I will continue to keep my Tumblr blog active sharing interesting general material that maintains blog activity every day. This blog also generates much of the Twitter retweets that I get contributing to my strong Twitter score.
Blogs serve another important function as well. They represent content that you own and control. Most of your Facebook history for example is not that interesting without the comments and interaction with your friends. With a blog, you build an asset of material, but with Twitter, that’s not quite as true.
What do you think of this analysis? Have you adapted your strategy since YouTube and Facebook Pages scores went live?