As you have likely seen by now, Empire Avenue has added Influencer Scores to the profile pages on the site.   By clicking on one of the scores, you can get a detailed explanation of these numbers.  In short, the scores are numbers out of 100 based on activity, audience size and audience engagement.  Currently, the scores are in beta and the algorithms used to calculate the scores can be expected to change.  Furthermore, Blog scores have not been added yet.  (You can guess how thrilled I was about that news  The next scores provide the clearest insight into the EA market makers yet.

Next, implications for building influence.  With the new information, expect to see shifts in trading patterns as some investors will now reward activity, audience and engagement rather than just share price and dividends. Those influencers with high scores represent the EA members contributing the most from a content perspective to their followers. Nonetheless, expect other investors to continue  supporting those with rising share prices and solid dividends as these investors seek to increase their wealth rather than reward content.  Content and wealth potential represent the two major elements of Empire Avenue.

While the third-party app types develop automated means of reviewing these numbers. The Empire Building Network has gathered figures on the top 25 members by share price. The numbers represent scores taken from profiles mid-afternoon July 26 with the exception of Share Price and Weekly Earnings taken from the leader boards.

The following are some points about the chart:

• eRank is Share Price (eaves) Rank
• Average Shareprice  & Scores are based on the top 25
• The Average score for each Influencer is unweighted. It is expected that Empire Avenue weights the four different ways scores presented.
• iRank is Influence Rank based on the unweighted averages.
• Earnings are only for those top 25 by share price that made the top 20 in Weekly Earnings.

You can view a Google Docs version of the file here, which should be sortable by any score.

Clearly, there are differences between share price and influence scores with someone like (e)ALLIE scoring well on all four measure plus being number one in weekly earnings while only ranking 12th in share price.  Expect to see her move up.   Just like when the new market makers were introduced, expect to see a period volatility and of adjustments by the Empire Avenue development team.

Influence scores are a major new addition to Empire Avenue.  Social media networking just became much more obviously important.  This new information is likely to help improve the sustainability of Empire Avenue with those interested in networking and content now feeling they have much more obvious incentive to participate.