Author Archives: William Pitcher

About William Pitcher

Bill is the founder of the Empire Building Network. He hails from Mississauga, Ontario, Canada just outside Toronto. For 23 years, Bill has been a fundraising consultant helping charities across Canada and in Europe conduct major capital campaigns. He is a total tech geek that took to Empire Avenue and blogging like a fish to water.

Three Steps to Building Your Social Brand

In this video for the Social Branding Network, William Pitcher discusses Three Steps to Building Your Social Brand. These are as follows: Going to your audience. Building rapport. Issuing a call to action with value.

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Cartoon: The Inevitable Future of Empire Avenue

If it has happened on Facebook, it is only a matter of time.

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New Empire Avenue Feature: Full-Text Search

Empire Avenue New Search

Early Sunday morning Eastern Time (e)DUPS announced on Twitter that a new search feature was live on the Empire Avenue site.  The lookup allows you to search for any word in a full-text format.  All linked content such as Twitter … Continue reading

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Cartoon: Friender or Gamer on Empire Avenue?

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Using Facebook Lists to Target Content at Specific Groups

William Pitcher of the Empire Building Network discusses how to use Facebook lists to send different information to different groups of people in Facebook. This technique is useful for sharing different information with personal friends and social media contacts such … Continue reading

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Cartoon: Just When I Thought I Was Out…

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Cartoon: The Empire Avenue Catch 22

This one hits way too close to home  ;-)

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Finding Great Flickr Content

Flickr Photo - Port Credit Duck

The Empire Building Network has previously discussed the challenges of content discovery on the site.  The Empire Avenue development team is working hard and recent additions such as listing top influencers by interest are only the beginning. Next, Flickr Rankings. … Continue reading

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Cartoon: Life Before Empire Avenue

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It’s Not Just Who You Know on Empire Avenue

Influence on Empire Avenue

We all know the cliche, ‘It’s not just what you know, it’s who you know.’ Well, on Empire Avenue, it’s not just who you know, it’s who they know.  The Empire Building Network has reported in the past on how … Continue reading

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